
I enjoyed a recent analogy from my VP of Worldwide Sales Consulting, Brian Bohan, comparing Operational Intelligence (OI), which focuses on analytics velocity, to Business Intelligence (BI), which is more retrospective. Let’s say that you’re crossing a busy street, would you want to know how things were an hour ago? A minute ago? Or would you want some Operational Intelligence about that car coming right around the corner as you get ready to step-out onto the crosswalk? At the same time, if you were designing that crosswalk, you’d want more Business Intelligence, and be able to understand what has happened over time, with traffic patterns and such, to be able to design a crosswalk that best addresses the needs of the pedestrian with an eye towards good traffic flow.