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How CSPs Can Leverage Streaming Analytics to Improve the Customer Experience

  
  
  
Operational Intelligence Blog I TM Forum I Vitria

On Wednesday September 17th I will be presenting a webinar at 8:00AM PST in conjunction with TM Forum on how telecommunications service providers can leverage and benefit from streaming big data analytics to improve the customer experience. 

Back-to-School Bonanza: Leveraging Streaming Analytics for Retail Supply Chain and Customer Experience Management

  
  
  
Operational Intelligence Blog I Streaming Analytics I Vitria

Annual back-to-school shopping has traditionally been a highly anticipated event for parents and children alike – families pile into the car and head out to load up on clothing, shoes, school supplies, backpacks and more. Once they arrive at the retail establishment, they are greeted with impressive seasonal displays swarmed by kids and their parents frantically grabbing and stocking up on the essentials before they sell-out.

QSRs and Geo-Targeting: Strike While the Fryer’s Hot and You’re Golden

  
  
  
Operational Intelligence Blog I QSR streaming analytics I Vitria

Quick service restaurants thrive when they successfully understand and complement a customer’s routine – a daily cup of coffee complemented by a savory pastry, Friday night movie with a slice of pizza, Two-For-One Taco Tuesday, and more. Perceived value – both monetary and experiential – is the key driver of the quick serve restaurant (QSR) model from the customer point of view.

Vitria Wins a Demo Spot at the Nokia Innovation Challenge

  
  
  
Operational Intelligence Blog I Nokia Innovation Challenge I Vitria

It’s more good news from the Nokia Innovation Challenge – a selected jury comprising 30+ members representing SVP/ VP/ Director level executives from Nokia Networks CTO group, Mobile Broadband Business Unit, Services Business Unit, Nokia Technologies, Nokia Growth Partners and external service providers and innovation consultants awarded Vitria a demo spot win.

Vitria Selected As a Top 20 Contender in the Nokia Innovation Challenge

  
  
  
Nokia Demo

Recently we participated in the Nokia Innovation Challenge and presented our views and capabilities around Operational Intelligence as a streaming platform for innovation, insight and personalization. During our presentation we discussed the problems and limitations that organizations experience with respect to batch data processing and the associated inherent data latency. 

Real-time Streaming Analytics for Telcos: The Essentials

  
  
  
Operational Intelligence Blog I Telecos I Vitria

For telco providers, streaming analytics capabilities are crucial for optimizing their network performance, improving the customer experience, increasing retention rates and reducing costs.  Ari Banerjee, Senior Analyst at Heavy Reading, recently published a report that succinctly outlines:

In the Spotlight: Streaming Analytics in Action

  
  
  
Operational Intelligence Blog I Streaming Analytics I Vitria

I hosted a webinar yesterday that featured a live demonstration of Vitria’s streaming analytics solution. The webinar drew 340 registrants across a host of industries.  Dr. Dale Skeen, CTO & Co-Founder of Vitria, kicked off the session by succinctly defining streaming analytics and differentiating it from BI and other batch-oriented analytics approaches.  He then delved into the kinds of business problems that are best addressed with streaming analytics using customer stories.  My personal favorite is how O2 uses streaming analytics to excel at real-time one-to-one marketing.  By correlating customer movements over time along the set of cell sites that serve the Eurostar route - while masking out other local train services along the same route - this mobile operator is able to predict which customers are about to leave the country and can then send them a highly targeted and timely marketing offer – before they reach their destination and turn off data roaming.

Stop Spam in Its Tracks: How Operators Can Protect Customers from Mobile Fraud

  
  
  
Operational Intelligence Blog I Mobile Fraud I Vitria

Have you been a victim of spam on your mobile device? I’ve been lucky so far but I know a number of colleagues and friends who have not been so fortunate. For them, what can be a relentless stream of unwanted texts can become pretty wearing. And, with governments increasingly stepping in to regulate and monitor mobile spam, operators are forced to take action. No operator wants to be top of the list when it comes to the number of spam messages delivered.

Streaming Big Data Analytics – Are We There Yet?

  
  
  
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Earlier this month I attended the Big Data Innovation Summit in Santa Clara that brought together over 600 data scientists, enterprise and data architects, business analysts, BI executives, customer experience professionals and C-level executives. It seemed like the perfect opportunity to poll the attendees to gauge their perceptions of real-time Big Data Analytics, and in particular, streaming Big Data Analytics. The three key questions we posed to the attendees were as follows:

CSPs and 1-to-1 Marketing: The Power of Personalization

  
  
  
Operational Intelligence I CSP I Vitria

Communication Service Provider (CSP) marketers are on a perpetual quest to find innovative ways to better serve their customers and improve the relevance of their offers. The greatest value is delivered through treating customers as individuals, and CSPs can achieve this capability through leveraging real-time analytics to deliver the right offer to the right person at precisely the right time.

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