CES 2012 & Operational Intelligence
Posted by Shalin Shah
The 2012 International Consumer Electronics Show (CES) exhibition was held from Tuesday, 
January 10 to Friday, January 13. The show was filled with many surprises, including Microsoft releasing an official statement saying that CES 2012 will be its last appearance at the event.
There was, however, one recurring theme of empowering consumers, which means that more and more devices are letting in streaming services, such as Pandora, Skype, and Amazon. If you provide a way to connect consumers with content, device makers want you to be available on their particular device(s). As devices get smarter, it’s becoming harder to monitor such incoming activity streams. Massive volumes of data and incoming events is making it difficult for organizations to identify problems, relationships, trends, and insights (or extract other value) in time to make a positive impact in a cost-effective way.
This new technical challenge makes the real-time analysis of information a complex and critical business challenge, resulting in reactive or late decision-making, poor customer experiences, and missed opportunities.
Operational Intelligence (OI) enables organizations to improve customer experience, optimize operational efficiency, and make informed decisions in time to maximize impact. Adopters are using OI for monitoring social media to manage reputation and brand. OI provides game-changing insight into your customers’ service experience by correlating and contextualizing events and data from IT operations, business systems, and social media feeds. Maximize your customers’ experience with Operational Intelligence.